UNDERSTAND AND LEARN TO DEAL WITH IT! One out of four customers who walk in the door will buy a car from you. That means three out of four times you will hear the word “NO”. No means different things to different people. Some take it personally while some realize…
All of us have had the opportunity to work with both types of salespeople. You CAN sell using both techniques. However, it has been our experience that most customers like to be helped through the buying process, as long as it is professional and non-confrontational. Here are examples of both…
1. The initial contact with the customer, prior to bringing in to your office, should be in the salesman’s office. A brief interview should take place. The interview should be a brief rapport building session, followed by questions as to things that may be important to them. A. “My name…