Are you selling value or are you just trying to sell rubber, metal and leather? As automotive salespeople, it’s our job to show our customers why they should value our vehicles more than they value their big stack of money. Not always an easy task but if you take the…
It’s been said before and I’ll say it again, just to ensure that you’ve heard it a 1000 and 1 times: successful sales people are taught, not born. I know what you’re thinking, “That old axiom again!” Yes! Have you ever stopped and really thought about those words? Have you…
Justin Escudier To have no fear…I find that to be the one weakness MOST salespeople have. They can know their product inside and out, but when they sit down in front of someone, if they are too afraid to ask for the business, much less, the money…it will kill them…
Working Together, Team Work… Synergy: We’ve all heard this before, but do we really practice what we preach? As soon as we think that our commission is not what it was supposed to be, or our client’s car was not prepped for delivery when promised, or a new salesperson is…
For those who are uninitiated, this is not a week to week business, but rather a year to date business. There are slow periods and there are highly productive periods. The trick is to level it all out. We need to make hay! ORGANIZED!!!!!! DISCIPLINE!!!! So, how many of you…
Well, that is always what we said and taught salespeople! Sell them one at a time! Someone comes in wanting to buy two or three cars (nice problem) and they are all over the lot. Mom, Dad and son, lets say. They land or get landed on a couple of…