In response to the devastation brought on by the tornado that swept through the city of Moore, Oklahoma, AutoMax Recruiting and Training, LLC announces a commitment to help those most in need. Our heartfelt condolences go out to all who have been affected by the tornado. Our commitment as an…
AutoMax Recruiting and Training, the most requested automotive recruitment company in the United States, has just announced that they are prepared to offer their services to dealerships looking to hire staff in the wake of the storm, as well as assist those that are in need of a job. “Our…
Just like in sales it’s important that you set goals, but even more importantly that you ensure the goals are being met in the BDC. The BDC, or the business development center, can be a huge profit center for the dealerships that do it right, the opposite for those that…
“The Decision” “I’ll be taking my talents to South Beach”….oh, sorry, wrong decision [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][Clevelander joke] The way many dealerships make the decision when to bring on more…
Are you looking for incremental business? Do you want more than your fair share of the market? Remember, April showers brings May flowers much like Aprils recruiting and training brings Mays profits! AutoMax is proud to present our Spring Clean Up, Recruiting and Training Special where we are offering 15%…
Welcome to episode #16 of the Automotive Recruitment Vlog w/ Craig Lockerd. Wow, 16 already? In this episode I’m calling you out. Both the dealers and the manufacturers. It’s our fault really. The ONLY reason why the customer is so fixated on price is because WE are fixated on price….
Welcome to episode #15 of the Automotive Recruitment Vlog with Craig Lockerd. As you know I’m Craig Lockerd, in this video I bring up the idea of a salesperson run sales meeting. Stay with me, I know that sounds a little weird, but it’s the best way to ensure that…
Something has to give. Change is mandatory in our industry, reinvention a must! Every day I see what people are posting about dealerships all over the web. Let’s face it, as a whole people hate us. Strong words I know but just look at how our customers are treated. It’s…
This is a very interesting question and one that I will answer with scientific fact, but first let’s look at the two different sides of this debate. When you look outside of sales at the likes of Lance Armstrong, Muhammad Ali, Jerry Rice and even Tiger Woods (pre scandal) you…
de•vel•op 1. to bring out the capabilities or possibilities of; bring to a more advanced or effective state: to develop natural resources; to develop one’s talent. 2. to cause to grow or expand: to develop one’s muscles. About 10 years ago or so I took my oldest son, Joe Lockerd,…