What is the value of automotive sales training? Do you value it from the point of zero dollars or from the negative dollars that the absence of training brings with it? Strange question I know, but think about it a moment. If you leave a glass of cold water at…
Automotive Recruitment: n. The process of attracting, screening, selecting and training qualified people to work in an automotive dealership. I started off with the definition of automotive recruitment because I thought it important to point out the four parts of any successful recruiting campaign, and they are: Attracting the right…
Strong title I know but we’ve all heard the old axiom before, “Don’t assume, it makes an ass out of you and me.” (Assume = Ass + u + me) Having said that, why are you still assuming in your sales process? No, I’m not referring to another old axiom…
Are you selling value or are you just trying to sell rubber, metal and leather? As automotive salespeople, it’s our job to show our customers why they should value our vehicles more than they value their big stack of money. Not always an easy task but if you take the…
PRESS RELEASE Mays Landing, NJ – Dedicated to building a better salesperson AutoMax Recruiting and Training has offered up a free, on-demand, sales training resource for automotive sales people. “I’m not really sure why some trainers hold on to their material like it was the holy grail,” says Craig Lockerd,…
Williams James, the father of American psychology, said it best when he said, “The most important discovery of our time is the realization that we can alter our lives by altering out attitudes.” What is your attitude like? Is it consistent, or does it change with the economy, traffic, sales,…
It’s been said before and I’ll say it again, just to ensure that you’ve heard it a 1000 and 1 times: successful sales people are taught, not born. I know what you’re thinking, “That old axiom again!” Yes! Have you ever stopped and really thought about those words? Have you…
FOR IMMEDIATE RELEASE Mays Landing, NJ – August 17th, 2011 – AutoMax Recruiting And Training, the country’s most requested automotive sales recruiting and training company, announces today, a strategic partnership with Hire The Winners, the creator of the Car Sales Simulator, a virtual automotive sales simulator, scientifically validated to pinpoint…
Recently I asked our Recruiter/Trainers that are in dealerships across the country to find out, on average, what our clients pay per month for landscaping and general maintenance at their stores. I also posted the very same question on both Facebook, dealerELITE, ADM and several other Blogs that AutoMax Recruiting…
OK….sooooo you are a dealer that has been affected by a lack of inventory due to world events and your first concern, fear is lack of vehicles to sell; we get that. Let’s talk about what may not seem to be a priority now and the ways it’s being handled…