Automotive Recruitment Vlog

Automotive Recruitment Vlog #16 – The Race To The Bottom

Welcome to episode #16 of the Automotive Recruitment Vlog w/ Craig Lockerd. Wow, 16 already? In this episode I'm calling you out. Both the dealers and the manufacturers. It's our fault really. The ONLY reason why the customer is so fixated on price is because WE are fixated on price. How do we change that? How do we stop racing to the bottom? Watch the video:

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Craig Lockerd

Author Craig Lockerd

Craig Lockerd is the founder and CEO of AutoMax Recruiting And Training. He has over 30 years of experience in the auto industry. You can find Craig on Facebook, Twitter, LinkedIn and Google +.

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