Welcome to episode #16 of the Automotive Recruitment Vlog w/ Craig Lockerd. Wow, 16 already? In this episode I’m calling you out. Both the dealers and the manufacturers. It’s our fault really. The ONLY reason why the customer is so fixated on price is because WE are fixated on price….
Welcome to episode #15 of the Automotive Recruitment Vlog with Craig Lockerd. As you know I’m Craig Lockerd, in this video I bring up the idea of a salesperson run sales meeting. Stay with me, I know that sounds a little weird, but it’s the best way to ensure that…
Hiring a US Military Vet just makes good business sense. They’re efficient, have great leadership skills, respect procedures, work well with a team and a host of other things. In this video Craig Lockerd and Paul Hardy discuss why hiring a US Military Vets, to fill your job openings, is…
Here at Automax Recruiting And Training we are dedicated to the automotive recruitment of qualified salespeople with no bad habits. This video concerns my conversation with a dealer principal of a large dealer group and his commitment to recruit, screen and train using a professional recruiting and training company such…
Welcome to episode #14 of the Automotive Recruitment Vlog with Craig Lockerd! Well I just turned 60 and I am a true believer that our physiology determines our psychology which affects our actions, I think I heard Tony Robbins say that. You want to sell better, manage better, perform in…
Welcome to episode #13 of the Automotive Recruitment Vlog With Craig Lockerd, I am, you guessed, it Craig lockerd! Accountability is in important word, especially in our industry. Who is being held accountable for what at your dealership? Are you inspecting what your expecting? If you would like me to…
Welcome to episode #12 of the Automotive Recruitment Vlog With Craig Lockerd, in this episode I ask you the question, what is your pain threshold? How much pain are you willing to go through to get to where you want to be? I ask that question because all of you…
Welcome to episode #11 of the Automotive Recruitment Vlog with Craig Lockerd! In this episode I talk about doubling your revenue. Impossible? I don’t think so, in fact it’s your own self-limiting beliefs that’s holding you back. So how do you start on the right path… watch this video! If…
Welcome to episode #10 of the Automotive Recruitment Vlog with Craig Lockerd! In this episode I ask the question, why are you allowing your salespeople to eat at the dealership? Goes against everything you think, but what are the implications of allowing it? “But Craig,” you’re saying. “I need to…
Whoa! I’m on a roll, welcome to Episode #9 of the Automotive Recruitment Vlog with Craig Lockerd. In this video I ask the question, why are we burning out our salespeople, why are we working them 80 + hours a week? We should be training them, real training, not just…