Welcome to episode #12 of the Automotive Recruitment Vlog With Craig Lockerd, in this episode I ask you the question, what is your pain threshold? How much pain are you willing to go through to get to where you want to be? I ask that question because all of you…
Welcome to episode #10 of the Automotive Recruitment Vlog with Craig Lockerd! In this episode I ask the question, why are you allowing your salespeople to eat at the dealership? Goes against everything you think, but what are the implications of allowing it? “But Craig,” you’re saying. “I need to…
Whoa! I’m on a roll, welcome to Episode #9 of the Automotive Recruitment Vlog with Craig Lockerd. In this video I ask the question, why are we burning out our salespeople, why are we working them 80 + hours a week? We should be training them, real training, not just…
Welcome to episode #8 of the Automotive Recruitment Vlog with Craig Lockerd… I’m Craig Lockerd! In this episode I talk strategy. Strategy because chaos and anarchy doesn’t work. Strategy because it’s a plan to succeed, without one you plan to fail. Old axiom I know but valid, very very valid….
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Welcome to episode #7 of the Automotive Recruitment Vlog With Craig Lockerd… let the saga continue! Manikins in the trunk, bus driver strike and selling a ton of cars! Are you taking advantage of what’s going on the community to sell more cars? Need a little perspective? Check out the…
In this episode of the Automotive Recruitment Vlog I ask the question, “What was your first day in management like?” I go into GREAT detail about my first day and how it lead to the GM calling me every foul name in the book, yes my first day was THAT…
In the 5th episode of the Automotive Recruitment blog I ask you this question, “What are you doing every single day to make sure that you are accelerating, to ensure that you are bringing your best to work everyday, and not just showing up?” Lets get competitive, and lets sell some…
In episode #4 of the Automotive Recruitment Vlog with Crag Lockerd I share with you two stories of how I was told to lie to the customer in order to make a car deal. Of course this is from times that have have gone by but there is a valuable…
Okay, yes. I did have a red, white and blue sport coat with a red bow-tie my first day on the sales floor! In this episode of the Automotive Recruitment Vlog with Craig Lockerd (that’s me), I go into more detail about my first year in sales. You’re NOT going…