Welcome to episode #8 of the Automotive Recruitment Vlog with Craig Lockerd… I’m Craig Lockerd! In this episode I talk strategy. Strategy because chaos and anarchy doesn’t work. Strategy because it’s a plan to succeed, without one you plan to fail. Old axiom I know but valid, very very valid….
Welcome to episode #7 of the Automotive Recruitment Vlog With Craig Lockerd… let the saga continue! Manikins in the trunk, bus driver strike and selling a ton of cars! Are you taking advantage of what’s going on the community to sell more cars? Need a little perspective? Check out the…
In this episode of the Automotive Recruitment Vlog I ask the question, “What was your first day in management like?” I go into GREAT detail about my first day and how it lead to the GM calling me every foul name in the book, yes my first day was THAT…
In the 5th episode of the Automotive Recruitment blog I ask you this question, “What are you doing every single day to make sure that you are accelerating, to ensure that you are bringing your best to work everyday, and not just showing up?” Lets get competitive, and lets sell some…
In episode #4 of the Automotive Recruitment Vlog with Crag Lockerd I share with you two stories of how I was told to lie to the customer in order to make a car deal. Of course this is from times that have have gone by but there is a valuable…
Okay, yes. I did have a red, white and blue sport coat with a red bow-tie my first day on the sales floor! In this episode of the Automotive Recruitment Vlog with Craig Lockerd (that’s me), I go into more detail about my first year in sales. You’re NOT going…
In this episode of the Automotive Recruitment Vlog I take you back, wayyyy back to the beginning and how I got my start in the auto industry, working at the Worlds Largest Exclusive Plymouth Dealer… yeah, there’s a whole story behind that ONE! I’m not ashamed to admit it but…
This is the first episode of the Automotive Recruitment Vlog where I cover everything in the auto industry from my 30+ years of experience in the business. In this episode I will share with you what my dad did when the city placed 8 foot tall sewer pipes right in…
Automotive Recruitment: n. The process of attracting, screening, selecting and training qualified people to work in an automotive dealership. I started off with the definition of automotive recruitment because I thought it important to point out the four parts of any successful recruiting campaign, and they are: Attracting the right…