In this episode of the Automotive Recruitment Vlog I ask the question, “What was your first day in management like?” I go into GREAT detail about my first day and how it lead to the GM calling me every foul name in the book, yes my first day was THAT…
In the 5th episode of the Automotive Recruitment blog I ask you this question, “What are you doing every single day to make sure that you are accelerating, to ensure that you are bringing your best to work everyday, and not just showing up?” Lets get competitive, and lets sell some…
In episode #4 of the Automotive Recruitment Vlog with Crag Lockerd I share with you two stories of how I was told to lie to the customer in order to make a car deal. Of course this is from times that have have gone by but there is a valuable…
Okay, yes. I did have a red, white and blue sport coat with a red bow-tie my first day on the sales floor! In this episode of the Automotive Recruitment Vlog with Craig Lockerd (that’s me), I go into more detail about my first year in sales. You’re NOT going…
In this episode of the Automotive Recruitment Vlog I take you back, wayyyy back to the beginning and how I got my start in the auto industry, working at the Worlds Largest Exclusive Plymouth Dealer… yeah, there’s a whole story behind that ONE! I’m not ashamed to admit it but…
This is the first episode of the Automotive Recruitment Vlog where I cover everything in the auto industry from my 30+ years of experience in the business. In this episode I will share with you what my dad did when the city placed 8 foot tall sewer pipes right in…
I asked this question on Facebook with the hopes of starting a good debate… boy did it ever! Here is the full, unedited responses from that question. AutoMax RecruitingHow many salespeople does a dealership need??? 1 hour ago · Like · 17 comments Dan Perez That’s a loaded question… some of the dealerships…
What is the value of automotive sales training? Do you value it from the point of zero dollars or from the negative dollars that the absence of training brings with it? Strange question I know, but think about it a moment. If you leave a glass of cold water at…
Automotive Recruitment: n. The process of attracting, screening, selecting and training qualified people to work in an automotive dealership. I started off with the definition of automotive recruitment because I thought it important to point out the four parts of any successful recruiting campaign, and they are: Attracting the right…
Strong title I know but we’ve all heard the old axiom before, “Don’t assume, it makes an ass out of you and me.” (Assume = Ass + u + me) Having said that, why are you still assuming in your sales process? No, I’m not referring to another old axiom…