Welcome to episode #13 of the Automotive Recruitment Vlog With Craig Lockerd, I am, you guessed, it Craig lockerd! Accountability is in important word, especially in our industry. Who is being held accountable for what at your dealership? Are you inspecting what your expecting? If you would like me to…
On the very last day of class (for the last half dozen classes) I have been running a client development contest. My students have been going out prospecting. Armed with only paper and pen, they had to come back with a name and phone number of a potential client. They…
Welcome to episode #12 of the Automotive Recruitment Vlog With Craig Lockerd, in this episode I ask you the question, what is your pain threshold? How much pain are you willing to go through to get to where you want to be? I ask that question because all of you…
In his book, The Paradox of Choice, Barry Schwartz comes to an interesting conclusion involving human choice. “People choose not on the basis of what’s most important, but on what’s easiest to evaluate.” Common sense would dictate that if you were given a list of choices, you would choose the…
Welcome to episode #11 of the Automotive Recruitment Vlog with Craig Lockerd! In this episode I talk about doubling your revenue. Impossible? I don’t think so, in fact it’s your own self-limiting beliefs that’s holding you back. So how do you start on the right path… watch this video! If…
Welcome to episode #10 of the Automotive Recruitment Vlog with Craig Lockerd! In this episode I ask the question, why are you allowing your salespeople to eat at the dealership? Goes against everything you think, but what are the implications of allowing it? “But Craig,” you’re saying. “I need to…
Whoa! I’m on a roll, welcome to Episode #9 of the Automotive Recruitment Vlog with Craig Lockerd. In this video I ask the question, why are we burning out our salespeople, why are we working them 80 + hours a week? We should be training them, real training, not just…
Welcome to episode #8 of the Automotive Recruitment Vlog with Craig Lockerd… I’m Craig Lockerd! In this episode I talk strategy. Strategy because chaos and anarchy doesn’t work. Strategy because it’s a plan to succeed, without one you plan to fail. Old axiom I know but valid, very very valid….
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Welcome to episode #7 of the Automotive Recruitment Vlog With Craig Lockerd… let the saga continue! Manikins in the trunk, bus driver strike and selling a ton of cars! Are you taking advantage of what’s going on the community to sell more cars? Need a little perspective? Check out the…